Session 8: Eye of the Beholder - Fashion Photography

Blog task 8:

• Please bring along a magazine of your choice to the session that contains fashion editorial e.g. Dazed & Confused, Elle, Sunday Times "Style", Daily Mail "You", Sunday Telegraph "Stella", Esquire, GQ, Wallpaper, Vogue, Oh Comely... etc. They do not have to be the current issue. 
• Scan and critique two fashion "stories" from a publication (or 2) of your choice. Discuss the narrative intention, the audience, location, photographic techniques, tone and mood, composition, typographic elements, model choice etc.
• Display your choice and comments in your blog.
• Watch "How to Become a Creative Director with Alexa Cheung" 

(These tasks have changed to be online)

Vogue korea

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SISTERHOOD IS POWERFUL

I have chosen Vogue’s issue on sisterhood which they have chosen to spotlight on ITZY, a rookie kpop girl group who have a lot to say in their work and interviews. The targeted audience for this article would be towards females who are working alongside others and have formed a tight knit bond with another as well as those who are fans of the girl group.
 
The whole concept of ITZY is ‘ITZ DIFFERENT’ which is shown within their debut song ‘DALLA DALLA’ this sticks to the sisterhood bond they have with another as although they just met, some of them trained together and worked hard to be a part of this new era for kpop where they just don’t care for trivial things such as wanting a man or being told they can’t do what men (or boy groups) can usually do but rather they stick with one another, help each other perform and do their best to challenge these sexist remarks.
 
Within their choices of clothing you can see their personalities and how they have a similar sense of colour but not too much to ‘look the same’ as one another. The first single shots of photographs show a lot of red, black and pinks to keep the images bold to make them stand out. The next set of photographs show them in two groups.
 
the first being Lia and Yuna, the outfits for these show the difference in their personalities although it is only a 3-year age gap, the colours for their outfits also contrast well with them as the teal like outfit suits Yuna’s blonde hair, with Lia, she wears a lot of red which suits the single shot she did before but the style changes to a more casual setting.
 
The second shot of photos include Chaeryoung, Ryujin and Yeji, the outfits for this set seem a bit more mature but also contrast through the different uses of colours, Chaeryoung has a simplistic black dress with a white collar but matches this with a red belt and heels, Ryujin is the most colourful for this especially as her pink hair also matches well with the outfits, with Yeji’s outfit it is more formal with the beige colour and crotched style almost as though she is in a school setting.
 
The last full group photo shows their personalities within their choice of pose, Ryujin who stands off alone but looks slightly back to her sisters, Chaeryoung who is at the back but also at centre, Lia hugging onto Yeji which shows how she feels towards her sisters and how she can rely on them to Yuna who stand closer, a bit curious. The outfits here contrast to the single shot of the red outfits they primarily use black for this set.
 
The location for the photographs is professionally done inside but with the added object of the table makes it feel as though they are home. With the apple, I am still unsure why it has been added but it also does give a different vibe to the photographs altogether. 

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Vogue India

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14 luxurious velvet kurtas to consider for your winter festive wardrobe

I have chosen Vogue India and their focus on winter velvet kurtas as the season nears and these styles caught my attention from their colour and style as none of these look as though they are just repetitive designs. The overall audience would be targeted towards South Asian, primarily the Punjab region, women usually wear kurti (longer version of kurta in size) these over some jeans for an Indo-American styled look but they can also be a matched set whereas men would wear kurtas with their pajamas for a classic look.
 
This article focuses towards the velvet material for the upcoming winter season with some new and fresh designs. I love the way the velvet fabric makes these all look cozy and comfortable to wear (and owning some velvet pajams they definitely will keep you warm and cosy during the winter). Not to say these are only winter looks but as the weather changes these can be used for any cold days but don’t want to be wearing so many layers of clothing.
 
The colours used ranges from bright to darks to show a variety of these fabrics, personally I think the bright colours stand out more as they are vibrant whereas with the darker colours look more formal. The patterns also range in different styles as no Indian outfit ever looks the same within the sequence giving more variety than just the colours.
 
The location of these photographs ranges from indoors and outdoors, this helps visualise how these outfits would look within each setting from a homely environment to the outdoors which shows you the difference between night and day. The photographs are all full body shots to show off the whole design without getting rid of any details. 

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SESSION NOTES